Unobtrusive Marketing Research Methods: An Overview
نویسندگان
چکیده
منابع مشابه
An overview of diary research methods
The diary research method is one of the types of qualitative research that is different in context and over time due to its capacity to record the desired phenomena on a regular basis. This method, like other qualitative methods, is flexible and can be tailored to different research questions. The tendency of contemporary research is to study the feeling and perceptions of popular culture and t...
متن کاملQualitative Research Methods in Marketing
Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...
متن کامل: Medical education research : an overview of methods
Purpose This article provides clinician-teachers with an overview of the process necessary to move from an initial idea to the conceptualization and implementation of an empirical study in the field of medical education. This article will allow clinician-teachers to become familiar with educational research methodology in order to a) critically appraise education research studies and apply evid...
متن کاملGraphical Methods for Marketing Research
Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. These methods are used by marketing researchers to investigate relationships among products and individual differences in preferences for those products. The end result is a twoor three-di...
متن کاملMixed methods designs in marketing research
Purpose – The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals. Design/methodology/approach – This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals. Findings – A total of 34 mixed method studies implemented data-collection procedures sequentially (79 per...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Engineering Management Research
سال: 2012
ISSN: 1927-7326,1927-7318
DOI: 10.5539/emr.v1n2p172